l360Insider

When you have a franchised brand with instantaneous recognition and great visibility, marketing components can sometimes take care of themselves. Consumers flock to your locations because they recognize who you are. Usually, your brand speaks for itself.
 
But what about budding franchises with less visibility and brand recognition? How do they stay relevant in the competitive marketplace? Penn Station, a local sandwich chain founded near Dayton, Ohio, believes it has the....

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