Nathan’s Famous Customer Loyalty & Brand Transformation | Q&A with James Walker – Part II
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The Nathan’s Famous brand is recognized around the world, mostly thanks to the restaurant’s well-known hot dogs. Nathan’s has been around since the early 1900s and in that time has made several significant strides including expansion domestically and internationally and the addition of new menu items. Still, when it comes to technology, the brand found itself in a position where it was due for a significant upgrade if it was going to keep up with the competition and....

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