Meeting and Exceeding Customer Expectations Drives Loyalty at Avis Budget Group
l360Insider

“Customers expect us to know them,” states Regina Mylan, vice president customer engagement and loyalty at Avis Budget Group, “especially if they have been with us before.  They expect us to know about their preferences and they anticipate a level of personalization – something that we strive to accomplish through a mix of human interaction and technology.” Of the Avis Budget Group brands, Budget is positioned as the leisure brand while Avis has more of....

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