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Loyalty Marketing in a Challenging Environment Inspires MGM Resorts International


Though it built the Borgata Hotel Casino & Spa in Atlantic City as a joint venture with Boyd Gaming, MGM Resorts International purchased the entire hotel in 2016.
A popular destination in a challenged market, Borgata has been folded into the MGM Resorts’ portfolio, including the M life Rewards loyalty program. Jordan Salmon, vice president of loyalty marketing for MGM Resorts International walks Loyaty360 readers through the transition.
How is Atlantic City right doing these days? ....

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