Loyalty is More Than a Big Game for Ally Financial
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Forget the game. For 24,000 people, what happened between the New England Patriots and Philadelphia Eagles was just a way to pass the time between the truly important events of the day—the commercials. And it wasn’t even that he cared that much about Budweiser’s philanthropic efforts or Alexa lost her voice. Heck, he didn’t even watch the commercials when they came on. He was too busy playing his augmented reality game.   In an effort to get its customers to....

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