Fiat is Italy’s largest automaker. Founded in 1899, its American roots stretch back to 1908 when it began building cars at a plant in Poughkeepsie, New York. While it has exited and reentered the U.S. market several times, it appears Fiat is back for good after acquiring a stake in Chrysler in 2009.
Pepe Moder, former digital marketing & CRM director for Fiat, explains how communicating effectively with customers is the key to loyalty marketing success.
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