Founded in 1984 in Beijing, Lenovo, as of 2013, has become the largest seller of personal computers in terms of units sold worldwide. As a company founded just after the dawn of the personal computer age, it has managed to build its success by constructing an end-to-end experience for consumers, which in turn drives loyalty.
“End-to-end experience is really all touch points as it relates to the customer,” says Ajit Sivadasan VP global e-commerce for Lenovo, “from....