KKBOX Navigates Loyalty in the Fickle World of Music Streaming

KKBOX is a music streaming services serving listeners in Taiwan, where it is based, as well as Hong Kong, Japan, Singapore, and Malaysia. Its main competitors are Spotify and Apple Music, as well as other services based in Asia. Rose Yang, director of insights and loyalty marketing for KKBOX, speaks with Loyalty360 about the challenges and opportunities in music streaming. How long has KKBOX been around? Yang: We were established in 2004. It’s been 13 years, so longer than....

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