GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind.
Within the past few years, however, an internal group at GOLF Channel wanted to figure out how to combine varying existing member groups and create a holistic membership program that drove and rewarded customer loyalty – an idea that eventually led to GOLFPASS. Loyalty360 recently had the....