How did we do anything before the internet? Renting an apartment for example. For years, only two companies printed up booklets listing apartments for rent. Last year, ForRent.com, the leader in apartment rental listings, shuttered it’s nearly 30-year-old print product to focus on its digital business.
While ForRent.com’s customers are actually the rental properties who list with them, potential renters are the end users. Terry Slattery, President of ForRent.com, talks....