FordPass Rewards: A Behind-the-Scenes Look with Customer Experience Manager David Loflin (Part Two)
l360Insider

This is the second installment of our Q&A with David Loflin, Customer Experience Manager for Ford Motor Company. You can read the first part here.   We’d like to understand more about your different touchpoints and how you are identifying people at these different touchpoints.   As a specific example, one of the things that we put into the program is complimentary maintenance. We’ve done complimentary maintenance before, but we’ve only ever done it at a....

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