Some people in show business are known as a performer’s performer. As Paul Shaffer once explained to David Letterman on the latter’s old talk show, these are people that other performers go and see when they have a night off. Similarly, Hilton HHonors could be called the loyalty marketer’s loyalty program.
Very often in interviews about their various loyalty programs, brands will cite the airline and hotel verticals as being the trailblazers and that includes....