l360Insider

“Historically we’ve been a B2B company,” says Frank Lamberti, executive vice president, distributor and customer experience for Herbalife, “with our products going to market through our dedicated distributors.”
 
This multi-level marketing approach has been the company’s business model since it was founded in 1980. It’s the proliferation of technology, as well as current customer expectations, that have really re-enforced the....

Recent Content