Challenger Brands and a Focus on Personalization Drive Best Western’s Loyalty Efforts

Branding / Product Positioning
CEM (Customer Experience)
CSR (Corporate Social Responsibility)

Best Western Hotels & Resorts was founded in 1946 and today is one of the largest hotel chains in the world. Its strong heritage helps it maintain a loyal customer base, but the chain isn’t resting on its laurels; far from it. Tammy Lucas VP, marketing & advertising, Best Western Hotels & Resorts, talks with Loylaty360 about how the brand stays relevant in the 21st century with its loyalty marketing efforts. Can you tell us a little bit about your position....

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