There’s no question Carnival Cruise Line has successfully branded itself as the line with “The Fun Ships.” Indeed, an entire generation can still recall entertainer Kathy Lee Gifford singing and dancing her way around a Carnival ship, extolling the fun the line promised.
Today, cruising is more popular than ever, which means loyalty is crucial to acquiring and keeping vacationers. “When we think about loyalty,” says Kathy Mayor, SVP & CMO....