In November 2016, GE announced it was buying Baker Hughes, creating one of the world’s biggest players in the gas and oil industry. The merger went into effect in July, creating the only company in the industry with operations that stretch across the full operational spectrum. Loyalty360 spoke with Klavs Valskov, the head of marketing and communications for the new company, BHGE, about the changes and challenges created by the massive merger.
This seems to be unique time for....