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For a B2B company like Cavium, which manufactures semi-conductors and often doesn’t even know who its end users are, it’s hard to build loyalty. Most users, in fact, don’t even know or car whose semi-conductors are inside the computers that are designed to make their lives easier. However, Todd Owens, OEM Technical Marketing Manager, had an idea. The self-described engineering geek with a passion for marketing, created an education-based rewards program that targets its....

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