Verizon recently revamped its rewards program which is now called Verizon Up. The new program offers incentives such as VIP passes to exclusive concerts and sporting events. It’s new usage plans are considered a secondary point. Diego Scotti, EVP and CMO of Verizon speaks with Loylaty360 about the challenges in such a price competitive industry.
What is the biggest challenge of personalization and creating a single view of the customer?

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