Industry Recruiting Firm Launches New Look R&P Group 10 Year Anniversary in 2010

  • October 07 2009
  • Resource: Daily News
  • Amy DeBerg-Ferwerda - R&P Group

Sioux Falls, SD (October 1, 2009) R&P Group, the Card and Payments Industry recruiting firm, announced today that they have officially introduced their new company logo. The new logo hit desks around the world last week in the Prepaid Expo...Read More

Kraft Foods Joins the Healthy Weight Commitment Foundation in the U.S.

  • October 07 2009
  • Resource: Daily News
  • Kraft Foods

Northfield, IL (October 5, 2009) – Today, Kraft Foods Inc. announced it is participating in the Healthy Weight Commitment Foundation, a national, multi-year effort designed to help reduce obesity – especially childhood obesity &ndash...Read More

Rewards Network declares special $2 cash dividend.

  • October 06 2009
  • Resource: Daily News
  • The Associated Press

CHICAGO, Ill. - Rewards Network Inc., which provides marketing services and loyalty programs to the restaurant industry, on Monday declared a special cash dividend of $2 per share of common stock.The dividend is payable on Oct. 22 to shareholders...Read More

JetBlue Hoping Email Takes Off

  • October 06 2009
  • Resource: Daily News
  • Gavin O'Malley

JetBlue Airways has tapped email marketing services provider e-Dialog to at once improve and better differentiate its email efforts.Per the new relationship, JetBlue will continue to self-deploy its e-mail campaigns, but with the guidance of e...Read More

What Do All These Phone Apps Do? Mostly Marketing

  • October 06 2009
  • Resource: Daily News
  • Roy Furchgott

When Stanley Works, the hand tool maker, offered an iPhone App that turned the phone into a level, its goal was to create young loyalists to the Stanley brand.The company does not know if the iPhone app drove a single sale or fostered any brand...Read More

TrainingMade Reports Training Demand Up, Budgets Holding Firm

  • October 05 2009
  • Resource: Daily News
  • PRWeb

Boston, MA (PRWEB) October 5, 2009—TrainingMade, the leading provider of ready-made, restriction free business training content today reported on the results of a recent poll. TrainingMade reported that 85% of the companies surveyed said...Read More

Banks Turn Message Back to What Consumers Want

  • October 05 2009
  • Resource: Daily News
  • Beth Snyder Bulik

NEW YORK (AdAge.com)—Consumers are back in banking.After many months of marketing messages that tout safety and stability precipitated by last fall’s financial meltdown, banks both big and small are refocusing their marketing on...Read More

Why Harrah's Loyalty Effort Is Industry's Gold Standard

  • October 05 2009
  • Resource: Daily News
  • Michael Bush

NEW YORK (AdAge.com)—Joseph, a 30-something New Yorker, was visiting Harrah’s Resort in Atlantic City on a weekend the hotel was booked solid. But after using his Total Rewards card while playing the tables, he was directed by a pit...Read More

The Cause Manifesto - Finding Greener Pastuers

  • October 04 2009
  • Resource: Daily News
  • Rick Ferguson - Colloquy

To trace the origins of cause marketing, look no further than the 1983 partnership between American Express and the Statue of Liberty restoration project. Each time American Express cardholders used their cards, Amex donated a penny to the...Read More

P&G - Building Brand Loyalty Online - After TV Soap Bubble Bursts

  • October 04 2009
  • Resource: Daily News
  • David Holthaus - Cincinnati Enquirer

The Barstons are the stars of a 12-part series called “A Parent is Born,” found not on television, but on the newest medium of choice for the world’s largest advertiser, the Internet.The Webisode is the latest example of how P...Read More

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