Contextualized Video Can Foster Deeper Engagement and Loyalty

  • March 25 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO -- Jim Dicso, President and Chief Revenue Officer, Sunday Sky, told attendees at the 6th annual Loyalty Expo on Friday that contextualized video speaks to the “notion of a conversation with customers.” During the session...Read More

General Sessions Target Delivering Amazing Customer Experiences

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO – The theme of all three general sessions on Thursday at the 6th annual Loyalty Expo was customer experience – understanding and delivering consistent, amazing experiences, and surprising and delighting your customers. Mark...Read More

Sylvan Learning Launches Loyalty Program

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO – Officials for Sylvan Learning, a leading provider of tutoring to students of all ages and skill levels with more than 800 centers in North America, wanted to create a systematic and scalable loyalty program that embraces word-of...Read More

Surprise and Delight Your Customers

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO – Maggie Lang, Senior Director Loyalty and Relationship Marketing, Kimpton Hotels & Resorts, didn’t want to reference any charts, graphs, or any other statistic. She wanted to talk about how her company loves to surprise...Read More

Customer Experience Key to Building Loyalty

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO -- The customer experience is critical to creating loyalty, according to Lillian Murphy, Vice President, Customer Retention & Loyalty, Orbitz Worldwide. Murphy was part of a loyalty expert panel on Thursday at the 6th annual Loyalty...Read More

The Challenge to Define Loyalty

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO -- The challenge right now is to define loyalty, according to Mark Johnson, CEO and Chief Marketing Officer for Loyalty 360, during his Thursday general session, “Building Long-Term Customer Relationships: Understanding and...Read More

Balancing Personalization with Privacy

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO -- Scott Robinson, Senior Director, Loyalty Consulting & Solutions, for Maritz Loyalty marketing told attendees at his Thursday session, “From Cool to Creepy: Balancing Personalization with Privacy,” that 94% of respondents...Read More

Key Account Management Strategies Guide B2B/Client Relationships

  • March 22 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

ORLANDO -- For Craig Hendrix, Business Intelligence Director and Head of the Customer Feedback Team at Quintiles, partnering with ORC International and focusing on Key Account Management (KAM) strategies has solidified and refined the company...Read More

Omnego Inc. Powers “Scrubs & Beyond” New m-Commerce Mobile App for 2-way Communication with Customers

  • March 22 2013
  • Resource: Daily News
  • Omnego Inc

Scrubs and Beyond carries merchandise catering to busy healthcare industry professionals. They recently added a mobile app to their online catalog, retail and mobile web channels to leverage their mobile web asset and to develop a more engaging...Read More

Starbucks Plans to Double Loyalty Card Membership By End of 2013

  • March 21 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

Starbucks plans to double its loyalty card membership by the end of this year, according to Adam Brotman, the company’s chief digital officer. During the company’s annual shareholders’ meeting on March 20, Brotman said the My...Read More

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