Walmart has plans to expand the reach of Delivery Unlimited, its grocery delivery service, to 1,400 stores later this fall. The program gives customers the option to pay an annual fee of $98 or a monthly fee of $12.95 to receive unlimited Walmart Grocery Delivery orders. Customers will continue to have the option to pay a per-delivery fee, without a membership.
“Grocery Delivery takes convenience to a new level, and our customers love it. With Delivery Unlimited, we’re providing incredible value for our customers and leveraging our unique assets to save them both time and money,” says Janey Whiteside, Chief Customer Officer for Walmart.
The retailer began piloting Delivery Unlimited in four markets—Houston, Miami, Salt Lake City, and Tampa—earlier this year. Based on the positive response of customers, Walmart is expanding the program to all 200 metro areas where its grocery delivery service is presently available. As the company continues to expand this service, Delivery Unlimited will also expand. The service will be available in more than 1,600 stores and more than 50 percent of the country by the end of the year. The membership comes with a free 15-day trial.
Walmart Grocery Delivery brings customers the convenience of shopping when and where they want for quality, fresh produce, meat, seafood, and bakery items, along with pantry staples, consumables, and select general merchandise. Customers place their orders on Walmart’s website or on the existing Walmart Grocery app. The prices they see will be the same as prices in stores, with no premium.
“We’ve been investing in our online grocery business by quickly expanding our grocery pickup and delivery services. Delivery Unlimited is the next step in that journey,” says Tom Ward, Senior Vice President, Digital Operations for Walmart US. “By pairing our size and scale and these services we’re making Walmart the easiest place to shop. Combine that with the value we can provide, our customers can’t lose.”
With the help of Walmart’s personal shoppers and various delivery services, the retailer is able to shop for and deliver fresh groceries to the doorsteps of millions of Americans. The company employs more than 45,000 personal shoppers that power this program. These associates must complete a three-week training program learning how to select fresh produce and quality cuts of meat for online grocery customers.
Grocery Unlimited builds on Walmart’s grocery pickup service that allows customers to order their groceries online and pick them up in stores without getting out of their cars. Grocery pickup is currently available in nearly 3,000 stores.