The latest news in the world of customer experience and customer loyalty.
Chef’d Gets Back in the Game
On July 16th, Chef’d, the meal-kit maker, abruptly closed up shop and suspended its operations. This week, the brand has found new life thanks to a buyer. True Food Innovations, a packaged-food consultancy, has bought Chef’d assets from the debtor who took over ono the 16th. According to True Food, the firm will continue to sell Chef’d meal kits in grocery stores and other retail outlets, but it will suspend its sprawling e-commerce offerings while it works to become profitable. With high operation and customer acquisition costs, despite its popularity, it can be difficult for brands to turn a profit within the industry.
“Hiring Parties,” Are Now Necessary
Taco Bell, along with many retailers, have struggled to fill roles with the candidate driven job market over the last few years. The job market is the best it has been in years and candidates understand they can be selective. “Ghosting” employers, where customers do not show up for an interview or for their first day of work, has become commonplace. To combat this, Taco Bell is throwing “hiring parties,” across various locations. The move comes as a plan to help the brand with its goal of hiring 100,000 new employees by 2022. The “parties,” include various Taco Bells offering free Nacho Fries and Watermelon Freezes, games and on-the-spot job interviews. The goal was to hire, “dozens of great candidates over the course of just a few days.”