Red Roof Inn’s RediCard loyalty points program continues to provide travelers with a variety of different perks. With prices typically trending upward across hotels and airports in the summer, Red Roof is doing its part to help combat these prices for its loyal members.
From June 1 through August 31 travelers can take advantage of Red Roof's Stay 3, Get 7,000 Points promotion. Registration for the promotion is free and any RediCard member who registers and stays three separate times this summer will receive 7,000 RediCard points, which is good for a free night. Travelers who are not already members can join RediCard for free and then register for the promotion prior to booking their trips.
Brenda Eddy, Marketing Consultant for Red Roof who oversees RediCard, discussed the program.
“The RediCard program is completely free to join and rewards frequent Red Roof guests with 10 points per dollar spent, which can be redeemed online for free rooms, as well as gift cards or merchandise from popular retailers like Amazon and Best Buy. It is the richest loyalty program in the industry, offering a free room at any Red Roof Inn or Red Roof PLUS+ location for just 7,000 points. On average, that’s a free night for every 10 or 11 paid nights. There are no black out dates for free nights and points do not expire as long as members continue to stay active with Red Roof. On top of that, RediCard members also receive complimentary bottled water for each night of their stay and they are the first to be alerted about discounts and promotions from the brand. They receive discounts and points bonuses for staying in our Premium Rooms at Red Roof PLUS+ properties and other discounts and bonuses periodically throughout the year.”
The program, which offers a variety of different perks for guests, was originally created as a way of giving back to the loyal guests of Red Roof.
“RediCard was created to recognize and reward loyal guests. Red Roof is truly obsessed with listening to our guests and providing exactly what they ask for, so RediCard was instituted and has evolved based directly on guest feedback. The initial premise was to keep it simple, giving guests free nights that were automatically delivered to members in the form of a certificate when they reached the required point level. Recently, we’ve evolved to include a full catalog of gift cards and merchandise from popular retails, so guests can shop for gifts with their RediCard points if they’d prefer to do so over redeeming a free night.”
The recent redemption evolution of the program has been well received by members. With more options for users, Red Roof has adapted to the shifts in demand.
Despite the adaptations, Eddy believes keeping things relatively simple is still crucial to the success of the program.
“Although we have expanded the reward offerings over the years, we continue to keep the program simple, focusing very specifically on what our guests tell us they want. The biggest thing we hear is that they want one flat points level required for a free night, regardless of location or season. There is no complicated math with RediCard. We offer a consistent reward that we know our guests want, instead of sacrificing reliability for experimentation.”
The next few years will be about listening to guests while not compromising on values, says Eddy.
“Five to ten years is a millennium today in terms of technological advances, but we can guarantee that we will continue to listen to members’ desires and tailor RediCard rewards and messages to individual members. Guests can have confidence that any evolution in the program will solely be a direct result of their feedback and RediCard will never stray from its core value of user-friendly simplicity as we embrace the new technologies of the coming years.”