Panera is making it easier to order food through Google Search, Google Maps and Google Assistant. The company says that, as more people search for and order food online, the integration with Google's platforms expands Panera's off-premise capabilities and accessibility to meet the customer where they are.
Guests can easily order their Panera favorites at participating bakery-cafes through Google for contactless Curbside Pick-Up or Delivery with the touch of a button. For a limited time, guests who order Panera through Google will receive 20% off their first Delivery or Curbside Pick-Up order of $20 or more.
George Hanson, chief digital officer at Panera, says the ability to order directly on Google will allow Panera to further embrace the growing trend of mobile food ordering, where guests can easily place an order directly from their local bakery-cafe.
"Our guests are looking to us to provide easy, contactless ways to order their next meal from Panera," Hanson says. "As a tech-forward brand, we are committed to growing our digital presence and off-premise channels. By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favorites for curbside pickup and delivery."
Anantica Singh, senior product manager at Google, says that, as consumer behavior continues to shift towards digital ordering, their team is focused on building ways to make online ordering quick and accessible for restaurants.
“Panera is an industry-leading restaurant brand and we're excited that we're unlocking a new way for people to order their favorite Panera meals directly on Google," Singh says.