OTA Insight Continues North American Expansion with Best Western Partnership

OTA Insight, the cloud-based data intelligence platform for the hospitality industry, announced an expanded partnership with Best Western Hotels & Resorts to maximize revenue and drive better distribution across each of its 2,200 US and Canadian hotel properties. The partnership represents a milestone for the company as 40,000 hotels in 168 countries will use OTA Insight’s service.
 
This milestone showcases growth globally, particularly for OTA’s North American business division. Since entering this market in August 2016, OTA Insight has expanded a great deal, which is a testament to the hospitality industry’s need for innovative solutions.
 
OTA bills itself as a company that “empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight, and Revenue Insight.” The company’s platform integrates with other industry tools, including hotel property management systems, RMS solutions, and data benchmarking providers. Some of its partners include Info, Duetto, and Climber.
 
“Over the last year, OTA Insight has provided us invaluable support at the head-office level with their suite of dynamic data analytics tools,” says Monte Gardiner, Managing Director of Revenue Management at Best Western Hotels & Resorts. “Through our expanded partnership, each and every one of our properties will be able to leverage the Rate Insight platform to rate shop and help make better pricing decisions. With vastly improved speed and quality of decision-making, our properties will be able to manage rates, inventory, and restrictions more effectively. Complex processes within revenue management will be simplified down to a click of a button.”
 
Best Western is itself no stranger to innovation. The company previously partnered with Google Street View to offer a virtual-reality experience for its customers. Fast Company has honored the brand with a spot in the “Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality” award category.
 
“Best Western is a valued partner, and we’re excited to roll out our state-of-the-art rate shopping tools across its hotel portfolio,” says OTA Insight Co-Founder and CCO Gino Engels. “Through our technology, we’ll be able to onboard new users quickly, with little to no turnaround time. We’re looking forward to collaborating with Best Western so that its hotels benefit from our suite of revenue management tools.”
 
OTA Insight celebrated the partnership on its Twitter account, posting that it was “great to have a boost from such an iconic hotel brand.”
 

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