Loyalty360 Reads: September 24th, 2018

Ashley HomeStore Creates New Brand
 
Ashley HomeStore has debuted a new lifestyle brand called mane + mason. The brand combines modern design elements with a farmhouse aesthetic. It uses well-worn woods, woven wicker storage, and galvanized steel to unify the two styles. The brand came about as the result of the increase in popularity of the farmhouse aesthetic across North America over the last five years.
 
“mane + mason was a natural next step for us in our mission to design and craft timeless styles that are comfortable, livable, and affordable,” says Ashley CEO Todd Wanek. “With this high-quality and beautiful lifestyle, we are proud to make modern farmhouse design available to anyone wanting to come home to a cozy, stylish space that celebrates the everyday joys in life.”
 
Dunkin’ Now Offers Coffee-in-a-Can
 
Dunkin’ Donuts is launching the Shot in the Dark coffee espresso blend, the brand’s first-ever coffee beverage served in a can. The beverage will combine Dunkin’ coffee with cream, sugar, and espresso and will be offered in three flavors: caramel, mocha, and vanilla. Each 8.1-ounce can is 80 calories. The availability of the beverage will continue to expand through 2019 at convenience and grocery stores across the United States.
 
“Our fans have loved our ready-to-drink iced coffees as a great way to power through their day with Dunkin’ anytime and anywhere,” says Brian Gilbert, Dunkin’ Donuts Vice President of Retail Business Development. “Now, for the coffee-loving consumers who want something a little bolder than a traditional cup of coffee, but not as strong as a shot of espresso, our Shot in the Dark creates an exciting and energizing new option when on-the-go.”
 

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