Loyalty360 Reads: October 2nd, 2018

Insurance Companies Need to Improve Loyalty
 
Pegasystems Inc. has announced the results of a new survey that reveals how consumers perceive their insurance companies. While the majority are very satisfied with their insurers (59 percent), this does not always equate to customer loyalty. 71 percent of respondents said receiving a lower price quote ranked as the top reason to change insurers.
 
“In such a price-driven industry, insurers need to look at ways to not only keep costs down, but also to give customers a reason to be loyal so they don’t just chase the lowest quote,” says Jim Ryan, Vice President and Industry Market Leader of Insurance at Pegasystems. “Insurers require AI-powered technology to quickly identify and respond to key engagement opportunities, while also providing the right channels of communication for multi-generational customers. By offering better, more proactive, and innovative service, insurers can create lifelong customers, while becoming a more attractive option for new customers.”
 
Quiznos Offers Super Cheap Gyros
 
To celebrate the return of its popular gyro options, Quiznos has announced that it will offer $1 gyro flatbreads on October 17th at all participating U.S. locations. In addition, new or current members of the company’s Toasty Points loyalty program can get a $1 gyro flatbread October 10th through 16th.
 
“We’ve had many different pronunciations of gyro from our customers,” said Executive Chairman Gerry Lopez. “No matter how you say it, we’re excited to bring these popular flavors back to our menu and give everyone a $1 gyro on October 17th.”
 
In addition to the gyro flatbread, Quiznos offers a gyro sub sandwich and a gyro salad. Loyalty members can purchase all three gyro options, along with the company’s entire menu, to accrue points with Toasty Points. Furthermore, the Toasty Points application is available for download on iOS and Android devices at quiznos.com/toastypoints. Customers who sign up receive a free four-inch sub or flatbread with any purchase.

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