Programs
Foxtel Introduces Loyalty Program to Reward Long Term Customers
The Australian pay TV company has launched a loyalty program. “The program is based on the length of time you have been a Foxtel customer. Unlike other loyalty programs, customers do not have to collect points or spend more money. The rewards are based on four levels based on the number of years a customer has been with Foxtel. There’s Bronze (0 to 3 years), Silver (3 to 8 years), Gold (8 to 15 years), and Diamond (15+ years).”
Grubhub Doubles Down on Loyalty Amid Delivery Commoditization
The delivery service “has decided not to chase new business at any cost, but to invest more heavily in loyalty programs and participate in co-marketing with the likes of KFC, McDonald’s, Panera Bread, and Taco Bell. The company delivered that news this week along with its third quarter financial report, which showed a slowdown in August and a forecast for a weak fourth quarter.”
Customer Experience
Puma Looks to Basketball and Retail Stores to Fuel Its Rapid Growth
The footwear brand “partnered with hip-hop mogul Jay-Z last year as it returned to the US basketball market after being on sidelines for two decades. The category is a key part of its global strategy, despite it already being dominated by giants like Nike and Adidas. It is selling its second version of a signature basketball shoe named after NBA Hall of Famer Walt ‘Clyde’ Frazier, harkening back to a deal Puma had with the former Knicks star many years ago. It’s also inked sponsorship deals with a number of NBA players.”
B2B
True Value Tops Newsweek’s List of America’s Best Customer Service Brands
The hardlines wholesaler has earned “the top spot in Newsweek’s 2020 list of America’s Best Customer Service Brands in the ‘Home Improvement Stores’ category. America’s Best Customer Service Brands were selected based on an independent survey of more than 20,000 US customers who have either made purchases, used services, or gathered information about products or services in the past three years.”
Data
Stitch Fix Is Diving Deep into Data for a More Tailored Experience
The apparel subscription service gathers a wealth of data through a questionnaire when onboarding consumers. Now, Stitch Fix CEO Katrina Lake “is laying the groundwork for her company’s next chapter. She wants to tap Stitch Fix’s data-crunching prowess to even more accurately predict what shoppers want to buy and keep, and to drum up more business between so-called fixes.”