Loyalty360 Reads: November 11 | Red Lobster Offers Limited-Edition Gift Boxes, Standard Textile Combats Homelessness, and More

Red Lobster Offers Limited-Edition, Gift Boxes Filled With Cheddar Bay Biscuits
Red Lobster is serving up limited-edition, festive gift boxes filled with Cheddar Bay Biscuits. Starting November 16, give the gift of everyone's favorite indulgence by ordering a half-dozen Cheddar Bay Biscuits To Go from RedLobster.com, which can be picked up in restaurant or conveniently sent to the recipient's door, via touchless delivery, where available. For $1 more, guests can select Half Dozen Cheddar Bay Biscuits in the limited-edition, festive gift box from the Biscuits & Extras section of the online ordering page of the website, while supplies last.

"Whether you're searching for a unique gift to give a loved one you can't physically be with, or looking to reward yourself for finishing a tough year strong, our Cheddar Bay Biscuit gift boxes are guaranteed to serve up some much-needed warmth and comfort this holiday season," says Deanna Kotch, Vice President of Marketing, Red Lobster.
 
Standard Textile Combats Homelessness With 80,000 Showers
Standard Textile, a global leader in the healthcare and hospitality textile markets, says it is launching a national program to combat homelessness. The company is partnering with four non-profit organizations across the United States that provide mobile shower services to people living either on the streets or in insufficient housing, with a goal of supporting 80,000 showers by the end of 2021.

To honor the company's legacy of inspiring care, comfort, and change in communities, it is expanding its commitment by launching "Standard Textile Cares."

"Ending homelessness requires a comprehensive approach," says Gary Heiman, Standard Textile's President and Chief Executive Officer. "It begins by treating those experiencing homelessness with dignity and respect which are basic values that our partner organizations offer. And it begins with basic essentials such as a safe place to bathe and a soft towel and blanket to provide comfort. These simple acts have the potential of changing outcomes and creating a better future for those in need."
 
EG Group to Acquire Schrader Oil in the U.S.
EG Group has entered into a binding agreement for the acquisition of Schrader Oil in the United States. Schrader currently operates 18 convenience retail stores and fuel stations in Northern Colorado and employs 150 people.

EG Group already operates a network of 88 Loaf 'N Jug convenience stores in Colorado, employing nearly circa 1,500 colleagues. The combination of the two networks is an exciting opportunity to invest in the locations and further improve the customer offer. The Schrader Oil sites will be rebranded to Loaf 'N Jug to provide customers with a consistent service and offer across our network in Colorado.

"We have a firm commitment to continue growing our presence in the USA, the world's largest convenience market,” says Mohsin Issa, Founder and co-CEO of EG Group. “We are extremely pleased to have reached an agreement to acquire Schrader Oil as another strong network addition to our existing business."
 
Nothing Bundt Cakes Continues To Bring Joy With National Bundt Day Giveaways
Known for its handcrafted Bundt Cakes and joy-giving mission, Nothing Bundt Cakes launches its countdown to National Bundt Day, Nov. 15, with a weeklong giveaway on social media.

Beginning Monday, Nov. 9, the brand will give away 20 $20 Nothing Bundt Cakes gift cards every day through Saturday, Nov. 14, encouraging fans to share photos and joyful memories on Instagram for a chance to win. On Sunday, National Bundt Day, Nothing Bundt Cakes' Instagram and Facebook feeds will feature the content shared by its fans throughout the week so their joy can ripple forward to all who see it. 

"We believe National Bundt Day is the most joyful day of the year, and last year we were able to celebrate with festivities for our guests in all our bakeries across the nation," says Dena Tripp, Nothing Bundt Cakes co-founder and Chairman. "This year, we're taking the fun online and hope our loyal guests will join us to share the small, the everyday, and just-because joys still experienced during this difficult year."
 
Painting with a Twist's Parent Company Acquires Color Me Mine and Chesapeake Ceramics
The parent company of Painting with a Twist, America's original and largest paint-and-sip franchise brand, has acquired Color Me Mine, the industry leader in paint-your-own pottery and Chesapeake Ceramics, a leading global ceramics supplier. Twist Brands LLC was formed as a holding company for all three businesses. The move is meant to cement Twist Brands as the dominant leader in the growing Arts & Crafts as entertainment vertical within the franchise industry and ensure a stable supply chain for the studios operating within those brands.

Color Me Mine, which has 140 units, will operate as a separate brand concept and will continue to focus on ceramics and paint-your-own pottery. The Painting with a Twist team will help support the brand's infrastructure and growth moving forward. Color Me Mine has seen recent organic expansion in the franchise space through existing owners becoming multi-unit franchisees and adding new studios.

Chesapeake Ceramics is one of the leading global suppliers to paint-your-own-pottery studios, ceramics products dealerships and school art programs with distribution centers in Fresno, CA and Baltimore, MD.  It has operated out of Baltimore, MD for more than 40 years. Chesapeake Ceramics currently distributes ceramic arts supplies to thousands of businesses and art programs nationwide, and with the acquisition will add the Duncan Oh Four® line of proprietary bisque designs to its offerings, adding 75 domestic and international distributors as customers.
 

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