The latest news in the world of customer experience and customer loyalty.
 
Dos Equis Separates from The Most Interesting Man in the World After He Lifts the Beer Brand into the National Spotlight
All good things must come to an end, and it appears that is the case for The Most Interesting Man in the World—the official spokesperson for beer brand Dos Equis. According to an article in AdAge, the Heineken-owned Dos Equis is launching a new advertising campaign, leaving behind the suave spokesperson who helped raise the beer from a small regional drink to a national brand. The MIMITW had a 10-year run and became one of the best advertising efforts of the 21st century. The ads sparked a litany of legends about the Man, such as, “He once brought a knife to a gun fight…just to even the odds,” and “He once ran a marathon because it was on the way.” Others: “He once won the Tour-de-France, but was disqualified for riding a unicycle.” “He bowls overhand.” “He once started a fire using only dental floss and water.” “His tree houses have fully finished basements.”
 
Aeroplan Loses Partnership with Esso on June 1
Aeroplan—Canada’s premier loyalty program—is losing its partnership with Esso stations across the country effective June 1, as Imperial Oil Ltd. shifts its relationship to Loblaw Companies Ltd., according to an article from CTVnews.ca. Aimia Inc.-operated Aeroplan notified members of the change to its 14-year partnership in an email on Tuesday, the article noted. What’s more, up to 1.5 miles for every dollar spent will continue to be earned when using Aeroplan-affiliated credit cards for purchases at any retailer, including Esso. Aimia said it is working on a promotion to earn more miles with existing partners and developing a strategy for how the program will change once the long-term partnership with Air Canada ends in 2020. We wrote an article last May in the wake of Air Canada’s announcement that it would launch its own loyalty program in 2020.
 
March Madness Isn’t Just About College Basketball
If it’s March, it can mean many things to many people around the country. But, one thing it means for almost anyone is The NCAA Tournament, affectionately known as March Madness. But, at this time of year, March Madness means more than just pulsating college basketball games. As the tournament (which kicked off March 13) runs through the National Championship game set for April 2, many limited-time meal deals, including the chance to win prizes, will be available at a variety of restaurants, according to this article in TCPalm.com. Some of the restaurants mentioned in the article include: Applebee’s, Buffalo Wild Wings, Chili’s, Domino’s, Duffy’s Sports Grill, Firehouse Subs, Moe’s Southwest Grill, Pizza Hut, Yard House, 7-Eleven, and Wendy’s. Last year we wrote an article about the zero-calorie energy beverage XYIENCE and its partnership with Campus Insiders, the digital content source for college sports fans, which produced a new series hosted by veteran sports journalist Seth Davis titled, “Don’t Mess with Seth.” XYIENCE sponsored a national sweepstakes that sent a lucky fan and a guest to last year’s Final Four.
 

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