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The latest news in the world of customer experience and customer loyalty.
Facebook Can’t Do Anything Right
On Thursday, Facebook made yet another privacy announcement in what seems like a daily occurrence at this point. According to The Washington Post, Facebook asked 14 million users to review posts made between May 18 and May 22. During that time, a bug in its system changed the settings on their accounts, so that people who thought they were making private updates may have made them public instead. The “creep factor” at Facebook continues to widen, as we just made a post earlier this week about other data sharing issues within the brand. With Facebook being such a massive brand, it is difficult to picture users completely turning away. However, if the issues continue, nothing is out of the realm of possibility.
Starbucks Increases Prices, No Riots Ensue (Yet)
This week, Starbucks increased the price of its coffee across the board. According to the Wall Street Journal, Starbucks store operating expenses rose 9 percent compared with the same period a year earlier, while its cost of sales including expenses, such as rent, rose 13 percent. The price increase is between 10 cents and 20 cents on all sizes of brewed coffee in the majority of its company-operated stores across the country. The increasing store operating expenses, when combined with the 2,000 new cafes they have placed in the U.S. in recent years, have put pressure on the brand for the slight increase. The brand has nearly 14,300 stores across the country, making it bigger than McDonald’s. Will you revolt and turn to Maxwell for your morning brew, or will you gut out the price increase with Starbucks?
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