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The latest news in the world of customer experience and customer loyalty.
Abercrombie Introduces “Learning Lab”
The brand has matured in recent years. No, we are being serious. No longer do the Abercrombie and Fitch stores reek of cologne and contain shirtless men aimlessly walking around all over the place. The changes to a more “casual,” approach in 2015 were the brands attempt at appealing to a larger demographic of people. In 2017, the brand rebranded a bit with “store-within-the-store concepts for denim and fragrances as well as improved fitting rooms, cash wraps throughout for easier checkout and a buy online, pickup in-store service.” On the store enhancement piece, last year they also rolled out new store prototypes, which are proving to be more productive on smaller square footage. This week, the brand announced its new “Learning Lab,” concept that will be attempted at two college campuses in Columbus, Ohio and Southern California. This will be a brand ambassador program on the campuses to build loyalty. Abercrombie will use the stores to garner insights on experiential marketing and driving revenue with smaller footprint locations.
Job Growth Continues, Retail Fades Away
June was yet another strong month for job growth within the US economy. Out of the 213,000 jobs that were added last month, manufacturing led the charge with 36,000 jobs. Business and professional services had strong showings as well. The one industry that is still struggling is retail. The market lost 22,000 retail jobs in the month of June alone. The industry continues to be heavily affected by shifting consumer preferences towards technological alternatives and online shopping. Workers within the industry are not as necessary as they previously have been for years.
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