Loyalty360 Reads: July 19th, 2018

The latest news in the world of customer experience and customer loyalty.

Do You Believe In High Heeled Crocs? Yes!

Elegant, classy, comfortable, and yet not too braggadocious. Crocs’ new ‘Cyprus V Heel,’ is the brand’s latest take on a high heel. Crocs had a cult-like following after its 2002 launch, with hundreds of thousands of people bravely wearing the strange shoes. For those of you laughing at the brand and choosing not to wear the shoes, the elegant new heel is selling for over $200 on Amazon right now (recommended price of $44.99). Hey, we aren’t telling you that you can’t make fun of your friend for wearing them, your thoughts on the heel are your prerogative. Like them or despise them, the one undisputed fact about the new Croc product is that people cannot get enough of them and are willing to pay top price.

Spit Fire With Busta Rhymes

Doritos and Busta Rhymes are back with a competition that will act as an add-on from February’s Super Bowl advertisement. The original advertisement contained popular actor Peter Dinklage rapping Busta Rhymes lyrics while walking in front of the screen. Now, it will be the consumers who have a chance to spit their own fire. From now until August 17th, rappers can submit their Blazing Beats in an attempt to be crowned Blaze the Beat Champion and win $55,000. Also, the top five finalists will get a chance perform at the Life is Beautiful Music & Arts Festival pre-party in Las Vegas on September 20. Spit your fire. Tell your truth. Rhyme your reasons.
 

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