Loyalty / Rewards Programs
Golden Entertainment Launches New True Rewards Player Loyalty Program
Golden Entertainment has combined its True Rewards player loyalty program, so it now includes its gaming properties, the company’s PT’s Entertainment dining business, and partners such as grocery stores and ride-hailing firms. Golden Entertainment, the operator of 10 casinos in the United States, will allow True Rewards members to accrue points at its casinos, at more than 60 restaurants controlled by the PT’s unit, and at supermarkets such as Albertson’s and Smith’s. The loyalty platform now has five tiers – True, Loyal, Solid, Legit, and Epic.
Partnerships
Little Caesars and DoorDash partner to offer on-demand delivery
Little Caesars has partnered with delivery service provider DoorDash to offer on-demand delivery. The partnership will provide delivery from 3,600 Little Caesars’ locations in the United States and Canada. This marks the first time the pizza chain has added a delivery service. In a company release, Little Caesars chief executive officer David Scrivano said no minimum purchase will be required to make use of deals or discounts.
UFC Continues Social Media Expansion With Snapchat Partnership
UFC is looking to growing its social feed through a partnership with Snapchat. Launched in mid-December, the partnership will bring more content to Snapchat’s Discover page, including UFC Shows and Our Stories. “This relationship with Snapchat isn’t about the distribution of live content,” said Dave Shaw, UFC’s senior vice president of international and content. “It’s about the promotional and support programming that can connect with an audience, ingratiate them to UFC, and create awareness leading to transactions. That is at the top of our list. For us, we know that our audience is consuming sports content and UFC content in a variety of different ways. So we want to be everywhere to make sure we’re connecting with the right people.”
Hotels
Curio Collection by Hilton Debuts in Jiujiang, Introducing Exclusive Island Experience to Lushan Region
Hilton recently announced the opening of Lushan West Sea Resort, Curio Collection by Hilton. The resort, which is located in a private-owned island of Lushan West Sea, has 110 rooms that all have lake views. The Lushan West Sea Resort is owned by China Overseas Property and managed by Hilton. “We are proud to introduce the first international branded hotel to the beautiful Lushan West Sea region and elevate the local hospitality experience to yet another level,” Qian Jin, area president of Greater China and Mongolia, Hilton, said in a company release. “We think Curio Collection’s unique character and sense of discovery is a perfect match to Lushan West Sea, which has abundant natural scenery blended with profound cultural heritage. We are pleased to welcome curious guests from all over the world to explore authentic, off-the-beaten path experiences.”
Customer Service
WW Named No. 1 Best Diet For Weight Loss For Tenth Consecutive Year
US News & World Report recently named WW (formerly Weight Watchers) the No. 1 Best Diet for Weight Loss for the 10th straight year. The company’s newest program – myWW program – has a bunch of benefits, including a personal assessment, it’s still based on the SmartPoints System, there’s still no restrictions, the community aspect is easy, and there’s now a rewards program. The new WellnessWins rewards program tracks your wins, and once you’ve racked up enough, you can redeem them for things like a one-month membership to Rent the Runway or ClassPass, plus lots of gym accessories and self-care items in between.