Loyalty360 Reads: December 17th, 2018

Penn National Gaming Players Club Moves to Pinnacle’s Mychoice Care
 
Penn National Gaming recently acquired Pinnacle Gaming and now manages more casinos and racetracks than any other company in the United States. In a unique move, Penn National Gaming has announced that it will use Pinnacle’s loyalty club instead of its own Marquee rewards. The company plans to integrate the loyalty programs in the near future.
 
Lightspeed Announces Lightspeed Loyalty
 
Cloud-based point-of-sale system Lightspeed has announced Lightspeed Loyalty, a platform for customer engagement. The technology comes through the company’s acquisition of Toronto-based ReUp, a digital platform that enables business owners to build a branded loyalty program.
 
“Retailers and restaurants have always aimed to offer customers a superior level of service, and Lightspeed Loyalty allows them to take that service to the next level,” says Dax Dasilva, founder and CEO of Lightspeed. “We’re providing these businesses with the tools to break down barriers, thus fostering strong customer relationships, driving repeat visits and increasing revenues, no matter the season.”

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