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The latest news in the world of customer experience and customer loyalty.
JC Penney Joins Baby Market
With Babies R Us going defunct, the market for new baby stores is wide open amongst retailers. Specifically, JC Penney will open 500 new shops dedicated to babies in the next few weeks. According to CBS, on August 30th, JC Penney will sell, “cribs, high chairs, strollers and car seats that it had formerly sold on its website only.” Retailers understand the importance of jumping into the baby market, as it is a time of transitions for consumers. Walmart, Best Buy, and Target have all also revamped their market of baby products and expanded their selections.
Vans’ new “Van Gogh” Collection a Hit
Helping to tell the story of the artists’ life and career, Vans released the Vans x Van Gogh Museum collection on August 8th and it has been a huge hit within its customer base. For the collaboration, Vans partnered with the Van Gogh Museum in Amsterdam. The line is a mix between high art and everyday fashion and has seen skyrocketing sales since its release. In fact, in less than a week, the new design sold out at both Vans’ website and the museum’s site as well. With collections ranging from works such as “Skull,” “Almond Blossoms,” “Sunflowers,” “Self-Portrait as a Painter,” and “Old Vineyard With Peasant Woman,” the brand showcases almost all of Van Gogh’s famous works within the line. Surely, Vans will reload the line again soon for consumers looking to get themselves a vibrant new pair of shoes.
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