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Customer retention, engagement remain top challenge
Marketers are at a very critical juncture. According to Loyalty 360 – The Loyalty Marketer’s Association, customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.
To help marketers develop more effective loyalty strategies, Loyalty 360 suggests they take a deeper dive into the following customer loyalty trends:
An unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank, Loyalty 360 is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. www.loyalty360.org
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