Please enter your username or the email address associated with the account so we can help you reset your password.
According to recent studies, more than 75% of Americans belong to some type of rewards program, and most consumers have multiple loyalty program memberships. The question is: how do you capture consumers and keep them coming back for more? With the news of the Durbin Amendment capping debit swipe fees and many banks cutting the free perks consumers have grown used to, like rewards programs, now there’s even more of an opportunity for other loyalty and rewards programs to step up to the plate.
When we created Swagbucks in 2008, we weren’t trying to change consumer behavior; we wanted to reward them for actions they were already taking every day. The concept of Swagbucks.com evolved from our team’s previous experience building online loyalty and reward programs for some of the biggest names in sports, entertainment, and charity sectors. We set out to create a trusted destination on the Web for people to earn branded virtual currency, with real world value, redeemable for significant rewards.
Today, Swagbucks.com is ranked among the top 125 most trafficked sites in the United States and top 700 in the world by Alexa.com. At last count, the site gets more than three and a half million monthly visitors and will award over 10 million dollars in prizes in 2011. But we didn’t get here overnight. It was an evolution that came from listening to consumers coupled with some good old fashioned trial and error.
Swagbucks is powered by Prodégé, a provider of branded and incentivized reward portals. In 2006, Prodégé launched the first “Search & Raise” charity portals, allowing charities to fundraise by having supporters perform internet searches. By early 2007, Prodégé began launching private label search and win sites for a variety of brands, from sports properties like the Green Bay Packers and World Wrestling Entertainment to music groups like KISS. Users searched the Web and each search was a chance to win an instant prize or sweepstakes entry for a grand prize.
Prodégé then introduced SearchWinMerch.com – the first phase of Swagbucks.com. Enter the “Swag Buck” – introduced onto the partner search and win sites and SearchWinMerch.com, replacing the sweepstakes and instant win features.
The opportunity to create Swagbucks.com in its current incarnation came because research indicated that consumers loved the concept of earning rewards for every day internet activity but they’d rather earn something that helps them save money and maximize their dollar rather than band merchandise.
Today, users register for free on Swagbucks.com and then start earning “Swag Bucks” for participating in local daily deals; taking online polls; playing free online games; surveys, special offers; printing coupons to redeem at a local grocery store; searching the web through the Swagbucks search engine; watching video content on Swagbucks TV; trading in used books, cell phones and electronics; and more.
On our Swagbucks journey, we learned a few lessons that have helped us to better understand our members, and subsequently, continuously grow our membership:
We’ve all signed up for a loyalty program, earned some points or currency and then forgotten about it. So how do you ensure that yours is the program that keeps consumers coming back? While there’s no magic answer, beginning by listening to your members and not being afraid to continue to iterate your program based on their needs will take you one step closer to success.
Thank you for signing up, please check your email for more information.