Denver Retailer Improves CX Through dotmailer Partnership

As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks to improve personalization efforts and build loyalty with customers who may have felt disengaged prior to the improvements.
 
"Our business is built on making our customers feel special - personal interaction is very important,” Jeanie Peterson, co-founder of SOL, told Loyalty360. “We expect the same kind of personal connection to be felt through our marketing interactions with these customers as well.  We didn't want a platform that felt like a big campaign -- and dotmailer delivered.  dotmailer’s email marketing automation platform makes it simple and cost-effective to reach out to our customers in a regular, meaningful and personalized manner. We can also measure these interactions to help build retention and loyalty,"
 
Perhaps most telling about the capability of dotmailer is the size of SOL’s marketing team. The department, a grand total of four people, is now able to use marketing automation to reach out and communicate directly with hundreds of online shoppers.
 
Like any retail business, customer experience is a driving factor of SOL’s success. By recognizing the brand’s most loyal customers, dotmailer allows SOL to effectively target its most valuable consumers, and bring the personal experience of a brick-and-mortar store online.
 
“SOL has carved out a great customer niche and it’s clear why those customers keep coming back: Top-notch service,” said Tink Taylor, dotmailer’s Founder & President. “Cultivating these relationships is key to building their brand. We are excited to be part of SOL’s digital customer journey.”
 
In a time where digital engagement has become a necessity, any improvement to the online shopping experience goes a long way in building brand loyalty. More and more, brands view digital CX as a differentiating factor. Through the use of technologies like dotmailer, retailers are finding that SMEs have more options than ever before when it comes to customer engagement, 1-to-1 marketing, and marketing automation.

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