David Lloyd Leisure Launches DL Rewards for Loyal Members

  • July 06 2012
  • Resource: Daily News
  • David Lloyd Leisure

David Lloyd Leisure has launched an exclusive online member rewards scheme to acknowledge the loyalty of those who have retained their membership for more than two years. DL Rewards, which has been introduced in response to feedback from...Read More

Dolphin Loyalty Card Builds Quick Interest

  • July 05 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. The...Read More

Far Fewer Transactions, But Loyalty Critical For Mortgage Lenders

  • July 05 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Consumers don’t get new mortgages too often, usually only about every five to seven years, according to several estimates, yet customer loyalty is just as important in the mortgage industry as in other businesses, according to Jim Blatt...Read More

Nike and O2 launch sports loyalty scheme

  • July 05 2012
  • Resource: Daily News
  • Lara O'Reilly, MarketingWeek

Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner. Priority Sports marks Nike’s first partnership with a...Read More

Study finds customer loyalty divides online and traditional retailers

  • July 03 2012
  • Resource: Daily News
  • Michael Northcott, Management Today

Despite the global economy continuing to creak and groan and generally threaten the world with Armageddon, the high street remains more confident than online retailers. The effect of e-commerce on the traditional high street retailer is a varied...Read More

My Starbucks Ideas Boost Customer Loyalty, Profits, and Employee Engagement That U.S. Restaurant Chains Can't Afford to Ignore

  • July 03 2012
  • Resource: Daily News
  • Barbara Farfan, About.com

In my e-mail yesterday was a message from Starbucks (SBUX) about the newest ideas that have been implemented in Starbucks stores as a result of its My Starbucks Idea website. Starbucks wasn't promoting anything, trying to sell me anything...Read More

The Golden Age of Loyalty Rewards

  • July 03 2012
  • Resource: Daily News
  • Holly Krest, Bank Systems & Technology

Enrollment in loyalty programs is rapidly rising across the financial services industry. Participation in loyalty programs is rapidly rising across the financial services industry. In this post-Durbin world, with capped interchange fees and a web...Read More

E-Gift Cards Influence Customer Engagement and Loyalty

  • July 02 2012
  • Resource: Daily News
  • Loyalty 360

Loyalty Experts Mark Johnson, Loyalty 360 and Randy Fox, FuzeBuy will discuss customer loyalty and the influence of E-gift cards on an upcoming 21st Century Business Series The 21st Century Business Series provides a look at state of the art...Read More

Safelite AutoGlass Wins Two 2012 American Business Awards for Customer Service and Employee Engagement

  • July 02 2012
  • Resource: Daily News
  • Safelite AutoGlass

Gold Medal Winner, Loyalty360 CX Awards – Brand Messaging Gold Medal Winner, Loyalty360 CX Awards – Customer Insights Gold Medal Winner, Loyalty360 CX Awards – Customer Centric Culture ...Read More

Precision Marketing Book Debuts, Providing Real-World Proof of How to Capitalize on Data-Driven Marketing Relevance to Effectively Reach and Engage Customers

  • July 02 2012
  • Resource: Daily News
  • Ricoh

Ricoh Launches a Marketer's Guide to Gaining Customer Loyalty and Implementing High ROI Marketing Campaigns via Insight-Driven Marketing When it comes to marketing, precision matters. Award-winning marketer, Sandra Zoratti, Author and...Read More

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