Proximiant Expects to Surpass 250,000 Users by Year End

  • November 01 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

The idea of an e-receipt seems to be a good one on the surface – paper is reduced for the merchant, the customer has access to the receipt from anywhere he or she can access e-mail and the simplifies the payment reconciliation process, but...Read More

LOC Seeks to Help Consumers, Merchants Manage Loyalty Programs

  • November 01 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Consumers have strong interest in loyalty programs, as evidenced by studies showing that the average person belongs to more than 18 programs, yet they are tired of fumbling with different loyalty cards in their wallets or keychain fobs. That...Read More

Addressing Opt-out Problem Critical

  • November 01 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Customers who opt out can cost companies significant money in lost sales and profits, Jeff Nicholson, vice president of global marketing for Pitney Bowes, told the audience at the Loyalty 360 Engagement & Experience Expo. Some of the issues...Read More

Loyalty Programs Challenge Marketers

  • October 31 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Marketers face several challenges in integrating loyalty programs, according to Suresh Vittal, customer intelligence analyst for Forrester Research, who discussed the issue in a webinar on loyalty technology pitfalls sponsored by Kobie Marketing...Read More

Data Management Drives Loyalty Program Success

  • October 31 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Good data management is the DNA to loyalty program success, according to a white paper released by Altair and Loyalty 360 at Loyalty 360 Engagement & Experience Expo. Sixty-five percent of marketers across a wide variety of industries have...Read More

Marketers Need to Close Loyalty Divide

  • October 31 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

There is a significant divide between what marketers should be doing and what they are doing to build customer loyalty, Kathy Hecht, vice president of marketing for Acxiom told the audience during the keynote session of the Loyalty 360...Read More

Proactive Customer Experience Management Provides Benefits

  • October 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Proactive customer experience management throughout the lifecycle is critical for companies seeking to build customer loyalty in today’s marketplace, experts from SoundBite Communications said during the opening session of the Loyalty 360...Read More

LOC Enterprises introduces the LOC Card®: a universal loyalty card for consumers and merchants

  • October 29 2012
  • Resource: Daily News
  • LOC Enterprises

LOC Enterprises, LLC today introduced the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits. The LOC Card Solution is a "universal" loyalty...Read More

Pricing an Essential Element of Marketing

  • October 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Marketers need to consider pricing as part of managing customer engagement, David Andreadakis, Aimia director of strategy and business development told an audience at the Loyalty 360 Engagement and Experience Expo. In order to build loyalty...Read More

Loyalty 360 is Pleased to Announce New Member, LOC Enterprises LLC

  • October 26 2012
  • Resource: Daily News
  • Loyalty 360

LOC Enterprises joins Loyalty 360 and announces first truly “universal” loyalty card.Loyalty 360 -- The Loyalty Marketer’s Association -- is pleased to recognize the newest member of the association, LOC Enterprises, LLC, which...Read More

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