TrainingMade Reports Training Demand Up, Budgets Holding Firm

  • October 05 2009
  • Resource: Daily News
  • PRWeb

Boston, MA (PRWEB) October 5, 2009—TrainingMade, the leading provider of ready-made, restriction free business training content today reported on the results of a recent poll. TrainingMade reported that 85% of the companies surveyed said...Read More

Banks Turn Message Back to What Consumers Want

  • October 05 2009
  • Resource: Daily News
  • Beth Snyder Bulik

NEW YORK (AdAge.com)—Consumers are back in banking.After many months of marketing messages that tout safety and stability precipitated by last fall’s financial meltdown, banks both big and small are refocusing their marketing on...Read More

Why Harrah's Loyalty Effort Is Industry's Gold Standard

  • October 05 2009
  • Resource: Daily News
  • Michael Bush

NEW YORK (AdAge.com)—Joseph, a 30-something New Yorker, was visiting Harrah’s Resort in Atlantic City on a weekend the hotel was booked solid. But after using his Total Rewards card while playing the tables, he was directed by a pit...Read More

The Cause Manifesto - Finding Greener Pastuers

  • October 04 2009
  • Resource: Daily News
  • Rick Ferguson - Colloquy

To trace the origins of cause marketing, look no further than the 1983 partnership between American Express and the Statue of Liberty restoration project. Each time American Express cardholders used their cards, Amex donated a penny to the...Read More

P&G - Building Brand Loyalty Online - After TV Soap Bubble Bursts

  • October 04 2009
  • Resource: Daily News
  • David Holthaus - Cincinnati Enquirer

The Barstons are the stars of a 12-part series called “A Parent is Born,” found not on television, but on the newest medium of choice for the world’s largest advertiser, the Internet.The Webisode is the latest example of how P...Read More

Loyalty Moves to China - The Oriental Crown

  • October 04 2009
  • Resource: Daily News
  • Rick Ferguson - Colloquy

For a useful metaphor describing China’s growing interest in loyalty marketing, look to the 2010 World Expo site, currently under construction in Shanghai. The Expo, which occupies over five square kilometers on both banks of the Huangpu...Read More

The Cause Manifesto - Finding Greener Pastures

  • October 04 2009
  • Resource: Daily News
  • Rick Ferguson - Colloquy

To trace the origins of cause marketing, look no further than the 1983 partnership between American Express and the Statue of Liberty restoration project. Each time American Express cardholders used their cards, Amex donated a penny to the...Read More

P&G - After TV Soap Bubble Bursts - Building Brand Loyalty Online -

  • October 04 2009
  • Resource: Daily News
  • David Holthaus

The Barstons are the stars of a 12-part series called “A Parent is Born,” found not on television, but on the newest medium of choice for the world’s largest advertiser, the Internet.The Webisode is the latest example of how P...Read More

DunnhumbyUSA COO takes over Cincinnati's fast-growing firm

  • October 02 2009
  • Resource: Daily News
  • Jon Newberry, Business Courier of Cincinnati

DunnhumbyUSA’s Stuart Aitken said he has big shoes to fill as he succeeds longtime CEO Simon Hay, just as the fast-growing market research firm settles into its new downtown headquarters.Aitken, a Scot, joined DunnhumbyUSA in late August as...Read More

Why Should Your Company Care About Social Marketing?

  • October 02 2009
  • Resource: Daily News
  • Aaron Strout, Chief Marketing Officer, Powered

Whatever happened to easy-to-understand concepts like newspaper ads, direct mail, email marketing, and search engine optimization? With these more traditional terms, all are discrete activities and their name tells us exactly what they mean.Read...Read More

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