Gatorade’s New Membership Platform Promises Personalization

  • February 06 2024
  • Resource: Daily News

A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect...Read More

Loyalty360 Reads: Greater Personalization Coming from Starbucks, Red Roof® Partners with Canine Companions®, and Shmear Society Rewards Members Get Unlimited Joe

  • February 06 2024
  • Resource: Daily News

Starbucks Celebrates Record Q1 2024 Rewards Program Member Spend Coffee giant Starbucks experienced a record quarter in Q1 2024 (ending December 31, 2023) that included an increased Starbucks Rewards loyalty program membership, bringing the...Read More

White Castle Recognizes Loyal Customers with Cravers Hall of Fame Induction

  • February 05 2024
  • Resource: Daily News

In 2001, the popular hamburger chain White Castle established an exclusive club: the Cravers Hall of Fame. Every year, hopeful Cravers submit their personal stories explaining why they should be considered for induction. Cravers’ stories...Read More

Loyalty360 Reads: PayPal Leverages AI-driven Personalization in New Pilots, Dillard’s, Citi, and Mastercard Announce Agreements, and Klarna Joins Subscription Market

  • February 05 2024
  • Resource: Daily News

PayPal To Pilot Six New Innovations PayPal is tapping into the power of AI-driven personalization in six new pilots designed to create a better commerce experience for merchants and consumers. PayPal counts nearly 400M consumer accounts and...Read More

PEEPS® Brand and Home2 Suites by Hilton Easton Offer Guests a Sweet Suite Stay

  • February 02 2024
  • Resource: Daily News

Fans of the colorful Easter chick and bunny confection PEEPS® are in for a real treat. PEEPS® Brand has partnered with Home2 Suites by Hilton Easton to create a delectable guest stay in Easton, Pennsylvania. The PEEPS® Sweet Suite is...Read More

Loyalty360 Reads: IHOP Launches Stacking Up Joy Platform, Subway Enhances the Customer Experience with Footlong Treats, and DISH Media Partners with The Trade Desk

  • February 02 2024
  • Resource: Daily News

Stacking Up Joy: IHOP’s New Program Designed To Combat Food Insecurity IHOP has launched its Stacking Up Joy platform with the intention of uniting people in the communities where the popular pancake restaurants are located. The new...Read More

Adding Gamification to Customer Loyalty Programs: Experts Offer Advice for Brands

  • February 01 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding such elements to their loyalty programs and strategies will improve engagement. Indeed, it’s not...Read More

2024 Trends: Brierley on Leveraging AI in Customer Loyalty and Prioritizing Differentiated Member Experiences

  • January 31 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With loyalty professionals facing increased competition in the customer loyalty space, it is critical to understand the right direction to place energies and resources while taking advantage of technologies and ideas that can elevate the customer...Read More

Leveraging AI Technology: Conversational Voice Assistant Taking Orders at Jersey Mike’s

  • January 31 2024
  • Resource: Daily News

Jersey Mike’s Subs has partnered with SoundHound AI to leverage the latter’s voice AI ordering system with the intention of providing customers with an optimized experience. The brand promises that customers will be able to speak...Read More

Loyalty360 Reads: Curating Gift Ideas on Etsy with AI Technology, Cisco Study Reveals GenAI Banned by 1 in 4 Organizations, and Choice Hotels Goes All-in with AWS

  • January 31 2024
  • Resource: Daily News

Etsy’s New “Gift Mode” Blends Human Curation and Machine Learning (ML) To raise interest in shopping at Etsy, the online marketplace known for hosting creator and maker wares, has revealed a new feature called “Gift...Read More

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