Loyalty360 Reads: April 18th, 2018

  • April 18 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  1Hotel Brand Gets Down to Earth with New Environmentally Friendly Effort Luxury hotel brand 1Hotel is pushing this weekend’s Earth Day celebration to a daily...Read More

PwC Survey Finds Employees, Not Technology, are the Key to CX Success

  • April 18 2018
  • Resource: Daily News

AI? Chatbots? IoT? Alexa? Forget about them.   According to a survey from PricewaterhouseCooper, if a company wants to improve its customer experience, it needs to enhance its human experience.   Three-quarters of the 15,000...Read More

New Survey Finds Users Confused by Hotel, Airline, Credit Card Reward Points

  • April 18 2018
  • Resource: Daily News

Confused by your hotel or credit card rewards points? Even more confused by your airline frequent flyer points?   You’re not alone.   A study released earlier this week by NextAdvisors found that 54 percent of the 2,317...Read More

Loyalty360 Reads: April 17th, 2018

  • April 17 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Adidas Creates 30,000 Personalized Videos of Boston Marathon Runners For the last 30 years, Adidas has been the primary sponsor of the Boston Marathon, and to...Read More

Lenati and ProKarma Merge

  • April 17 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, the Seattle-based customer experience strategy consultancy. Managing partner, Kris Klein, sat down with Loyalty360 to discuss the merger.  ...Read More

Loyalty360 Reads: April 16th, 2018

  • April 16 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Universities Offering Students Firsthand Lesson in Rewards Programs Although rewards programs are inching their way toward younger and younger audiences, several...Read More

Insights From YA|Engage, Why Brands Must be Fast and Flexible to Meet Ever-Changing Consumer Demands

  • April 16 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

Consumer loyalty seems to be evolving with the passing of each hour these days. Expectations are high and loyalty is low, which presents a unique issue of adaptation that is needed. Mark Allen, SVP of Marketing a YA | Engage, sat down with...Read More

Zaius Secures $30 Million Investment to Continue Its Growth

  • April 16 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

Last week, Zaius, the B2C CRM that delivers real-time, cross-channel marketing automation and attribution, announced a $30 million Series B investment, led by Insight Venture Partners.   Zaius’ uniqueness stems from bridging the...Read More

Loyalty360 Reads: April 13th, 2018

  • April 13 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Lowe’s Goes High-Tech with AR App That Virtually Places Items in Your Home OK, raise your hand if this conversation has ever taken place in your house: &ldquo...Read More

CX: Give it to Get it

  • April 13 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

The conversation at the forefront of marketing discussions continues to revolve around the shifts in loyalty with Millennials and Generation Z. With technology eliminating the term “patience,” and the power of choice at an all-time...Read More

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