New Partnership Helps Bond Brand Loyalty Use Gamification for Strategic Customer Engagement

  • January 22 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s game on for Bond Brand Loyalty.   Bond Brand Loyalty, a leading global customer engagement agency, continues to build on a series of recent partnerships as a way to further enhance its abilities to deliver increased customer and...Read More

New Website Tells Brother Canada’s Story That Promotes Customer Engagement

  • January 22 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Brother has been operating in Canada since 1960, providing the country with its staple of technology-based office equipment—typewriters, cash registers, adding machines, calculators, word processors, laser printers, fax machines, scanners...Read More

Loyalty360 Reads: January 19th, 2018

  • January 19 2018
  • Resource: Daily News
  • Mark Johnson, Loyalty360

The latest news in the world of customer experience and customer loyalty.  Is cryptocurrency the new reward for loyalty? There are many ways to reward loyal customers, and the University of New South Wales in Sydney, Australia, is adding to...Read More

Life in the Fast Lane for General Motors and Brand Loyalty

  • January 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Creating and maintaining brand loyalty in the auto industry is an extremely daunting challenge. But for General Motors, ever since it emerged from bankruptcy in 2009, the 110-year-old company has been moving smoothly. And when it comes to brand...Read More

Simplicity and Variety Key Components of Customer Experience at Bloomin’ Brands

  • January 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

  When officials at Bloomin’ Brands launched their Dine Rewards loyalty program 18 months ago, it came after considerable research and customer surveys.   Barb Millette, Senior Director of Loyalty and CRM for Bloomin&rsquo...Read More

Loyalty360 Reads: January 18th, 2018

  • January 18 2018
  • Resource: Daily News
  • Mark Johnson, Loyalty360

A New Beverage Offering at Dunkin’ DonutsBeer and donuts for breakfast? Sure. Why not? Dunkin Donuts partnered with Wormtown Brewery in Worcester, Mass., to make DDark Roasted Brew, a rich creamy stout brewed with Dunkin’s dark roast...Read More

DFW Airport Aims to Transform the Individual Customer Experience

  • January 17 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

DFW (Dallas/Fort Worth International) Airport was recently recognized as the top large airport in North America, ahead of others such as Hartsfield-Jackson International Airport in Atlanta and Denver International Airport. The recognition came...Read More

McMillon Carries Tradition of Customer, Employee Engagement at Walmart

  • January 17 2018
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Walmart CEO Doug McMillon was a teenager when his family moved to Bentonville, AK−which is where Sam Walton opened the company’s first store in 1962. McMillon knew Walton and briefly worked with him before the latter died in 1992...Read More

Data-Driven Path Can Boost C-store Customer Engagement, Customer Loyalty

  • January 17 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Paytronix believe that a data-driven model can help boost c-store customer engagement and customer loyalty. Loyalty360 talked to Jeff Hoover, C-Store Data Strategist, Paytronix, to learn more about how c-stores can enhance long-term...Read More

Why Cultivating Customer Loyalty Is More Important Than Ever

  • January 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior...Read More

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