Successful Brands Evolve Within a Disrupted Environment: A Perspective by Loyalty360 Members

  • July 31 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Because technology progresses rapidly, the systems and processes that brands use to reach their customers, to analyze their customers’ behaviors, and to predict what their customers want evolve as well. This evolution creates an environment...Read More

Loyalty360 Reads: July 30th, 2018

  • July 30 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.The Return of RadioShack RadioShack, the once popular electronic retailer, has had a crazy few years. First, the brand declared multiple bankruptcies, once in 2015 and...Read More

Commerce Department Overseeing New Consumer Data Privacy Policies

  • July 30 2018
  • Resource: Daily News
  • Corey Brueggemeyer, Loyalty360

After multiple recent data security breaches, The White House and the Commerce Department are teaming up to craft new policies to protect consumers’ privacy. The Commerce department is meeting up with large, data-based companies such as...Read More

Kobie Marketing Finds That Brands Need to Understand Their Customers

  • July 30 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Kate Hogenson, Strategic Loyalty Consultant at Kobie Marketing, sat down with Loyalty360 to discuss the firm’s research into customer loyalty and engagement.  What went into the construction of the customer loyalty research?   I...Read More

Coalition Seeks to Acquire Aeroplan Loyalty Program: Perspective from Members of Loyalty360

  • July 27 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Air Canada, The Toronto-Dominion Bank (TD), Canadian Imperial Bank of Commerce (CIBC), and Visa Canada Corporation (Visa) have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of...Read More

Gift Cards Serve as Excellent Rewards for Loyalty Programs

  • July 27 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Theresa McEndree, vice president of Marketing at Hawk Incentives, sat down with Loyalty360 to discuss how gift and incentive cards can improve brands’ loyalty programs, especially with millennials. Hawk Incentives inspires better engagement...Read More

AI Platform Analyzes Customer Behavior, Suggests How to Take Action

  • July 27 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Flytxt, a data analytics company, has announced the launch of Robo-X, an artificial intelligence platform for intelligent customer engagement. Robo-X is said to harness machine learning to produce better marketing outcomes and is designed to help...Read More

Loyalty360 Reads: July 26th, 2018

  • July 26 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.Chef’d Gets Back in the Game On July 16th, Chef’d, the meal-kit maker, abruptly closed up shop and suspended its operations. This week, the brand has found new...Read More

Data Privacy and Ads Drive Customer Dissatisfaction, ACSI Data Shows

  • July 26 2018
  • Resource: Daily News
  • Corey Brueggemeyer, Loyalty360

Customer satisfaction with social media has fallen 1.4 percent to a score of 72 on a 100 point scale, according to the latest data from the American Customer Satisfaction Index (ACSI). Their 2018 E-Business Report, released this month, ranked...Read More

Millennial and Gen Z Survey Reveals a Substantial Love for Desserts

  • July 26 2018
  • Resource: Daily News
  • Corey Brueggemeyer, Loyalty360

A recent survey by The Hershey Company and The Center for Generational Kinetics revealed significant dessert branding opportunity with Millennial and Gen Z consumers.   The survey focuses on the perceptions, influences, and loyalty of...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?