Loyalty360 Reads: February 9th, 2018

  • February 09 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Winning Olympic Marketing Gold So the Opening Ceremonies are tonight—or last night, depending on if you’re in South Korea or South Dakota. The time...Read More

Connected In-store Customer Experience Guides Consumers to The Finish Line

  • February 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Today, for loyalty marketers, the customer experience has to be memorable and shareable. Developing and elevating a connected store experience drives relevance and engagement where loyalty marketers strive to surprise and delight their customers. ...Read More

Can Phone Charging Stations Help Build Customer Loyalty?

  • February 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What do phone charging stations have to do with customer loyalty?   It’s an interesting question, and Loyalty360 asked Anthony D'Eramo, Vice President of Sales for Brightbox, for the answer.   Brightbox is a B2B kiosk...Read More

Loyalty360 Reads: February 8th, 2018

  • February 08 2018
  • Resource: Daily News

 The latest news in the world of customer experience and customer loyalty.  Let the (Marketing) Games Begin The Olympics officially start today, meaning brands have 18 days of a captive audience to put forward their best marketing...Read More

SunTrust Bank Uses Strategic Phrasing in Surveys to Magnify Customer Engagement

  • February 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jessica Hatch, Senior Vice President of Client and Teammate Experience for Consumer and Business Credit and Debit Cards at SunTrust Bank, told Loyalty360 that the bank’s customers have changed significantly in the past several years.  ...Read More

Zigglio Bridges Gap Between Offline, Online Marketing and Elevates Customer Engagement

  • February 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online...Read More

Loyalty360 Reads: February 7th, 2018

  • February 07 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Some Whole Foods Employees Voice Concerns About Changes Amazon Implemented Since Acquisition Many were eager to see how Amazon’s acquisition of Whole Foods...Read More

Nestlé Waters North America Sees Customer Engagement Opportunity in Sparkling Water Category

  • February 07 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Article Image: © 2018 Nestlé Waters North America Inc. Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling...Read More

Brands Must Decide Whether to Invest in Building Their Own Data Science Teams

  • February 07 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Loyalty360 Reads: February 6th, 2018

  • February 06 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Amazon, NFL Score Big in Super Bowl Ad Game Two days later, the question is still being debated: Which brand scored big with its Super Bowl ads? AdAge offered...Read More

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