SunTrust Bank Uses Strategic Phrasing in Surveys to Magnify Customer Engagement

  • February 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jessica Hatch, Senior Vice President of Client and Teammate Experience for Consumer and Business Credit and Debit Cards at SunTrust Bank, told Loyalty360 that the bank’s customers have changed significantly in the past several years.  ...Read More

Zigglio Bridges Gap Between Offline, Online Marketing and Elevates Customer Engagement

  • February 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online...Read More

Loyalty360 Reads: February 7th, 2018

  • February 07 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Some Whole Foods Employees Voice Concerns About Changes Amazon Implemented Since Acquisition Many were eager to see how Amazon’s acquisition of Whole Foods...Read More

Nestlé Waters North America Sees Customer Engagement Opportunity in Sparkling Water Category

  • February 07 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Article Image: © 2018 Nestlé Waters North America Inc. Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling...Read More

Brands Must Decide Whether to Invest in Building Their Own Data Science Teams

  • February 07 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Loyalty360 Reads: February 6th, 2018

  • February 06 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Amazon, NFL Score Big in Super Bowl Ad Game Two days later, the question is still being debated: Which brand scored big with its Super Bowl ads? AdAge offered...Read More

Loyalty Programs More Important in 2018 From Customer Data Perspective

  • February 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on...Read More

1-to-1 Marketing Expected in the World of Customer Engagement

  • February 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and...Read More

Loyalty360 Reads: February 5th, 2018

  • February 05 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  The Morning After: Super Bowl Ad Reviews Which brands won and lost the Super Bowl commercial game? An article in Ad Age not only offered a chance for readers to...Read More

Has the Reality of the Plenti Coalition Loyalty Program Lived Up to the Promise?

  • February 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In mid-2015, the Plenti coalition loyalty program launched amid considerable fanfare as it marked the first endeavor of its kind in the U.S., harboring hopes of increased customer engagement and customer experience for participating brands.  ...Read More

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