The Role of Employee Engagement in Customer Loyalty Strategies

  • February 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More

Customer Experience Reputation A Source of Pride at Discover

  • February 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s often said in the loyalty industry that effective customer experience methods represent the key differentiating aspect for many companies.   Just ask Discover Financial Services.   Dennis Michel, Senior Vice President of...Read More

Loyalty360 Reads: February 15th, 2018

  • February 15 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.Chipotle Snares New CEO From Taco Bell   Given Chipotle’s well documented food safety issues during the past few years, amid its pursuit to regain customer...Read More

Should All Customers Be Treated the Same in the Quest for Brand Loyalty?

  • February 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.   For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult...Read More

Zappos Targets Elevated Customer Engagement with Runners

  • February 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Online retailer Zappos views running as not only an incredibly healthy activity for anyone, but also a path toward capturing its customers’ share of attention.   In October, the company launched a new initiative to help people get in...Read More

Loyalty360 Reads: February 14th, 2018

  • February 14 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Using Valentine’s Day to Build Happy Hearts—and Build Loyalty Happy Valentine’s Day. And for some brands, the day is happier than others. Such...Read More

Loyalty360 Fireside Chat: Gaining Customer Attention Big Challenge at Caesars

  • February 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Michael Marino, SVP and Chief Experience Officer at Caesars Entertainment Corporation, the biggest challenge he faces as a marketer revolves around customer attention.    “Customer attention is the biggest problem,&rdquo...Read More

Similarities, Differences Between European and American Markets in Customer Engagement

  • February 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.   Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

Loyalty360 Reads: February 13th, 2018

  • February 13 2018
  • Resource: Daily News

 The latest news in the world of customer experience and customer loyalty.  Burgers, Branding and One Very Fat Tuesday This is a confusing time of year—at least this year. Easter falls on April Fools’ Day this year, which...Read More

Simplicity Drives a Successful Mobile Loyalty Program

  • February 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes.   Mobile loyalty programs are attractive to consumers...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?