Shifting Consumer Habits and How Loyalty Programs Can Adapt

  • January 12 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Consumer behavior can often change at a faster pace than brands can keep up with, prompting them to adapt their loyalty programs. Loyalty360 talked to Laurie Meek, Loyalty Engagement Lead, Lenati, about this ongoing challenge for loyalty...Read More

BJ’s Wholesale Club Seeks Meaningful, Personalized Customer Experiences

  • January 11 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalization is a top priority for many loyalty marketers and, in the case of BJ’s Wholesale Club, it is an ongoing pursuit for perfection. Earlier this month, Toshiba, a global market share leader for integrated in-store retail...Read More

Loyalty Marketers Should Explore Contextual Commerce to Magnify Customer Engagement

  • January 11 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Connecting with shoppers is an ongoing quest for loyalty marketers, and one option they should consider to heighten and magnify customer engagement is contextual commerce. Loyalty360 talked to Gerry Gilbert, CashStar, Vice President, Technical...Read More

Expanded Efforts to Understand and Define Customer Loyalty in Restaurant Space

  • January 10 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Unique challenges connected to customer loyalty can be found in a variety of industries. Case in point: The restaurant industry. Loyalty360 talked to Cogensia CEO Brad Rukstales about the state of customer loyalty in the restaurant space.Can you...Read More

Loyalty Program Optimization Relies on Getting Personal

  • January 10 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 talked to Senior Consultant Manolis Bardis and Associate Director Andy Rigby of Willis Towers Watson about their views regarding how more advanced modeling techniques can help loyalty program sponsors receive more long-term bang from...Read More

Awards Haul Reaffirms Strong Customer Experience Focus at Hertz

  • January 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A company knows it’s performing at a very high level when it receives an award. In the case of Hertz, 2017 was the zenith as the iconic company hauled in 75 awards for its outstanding customer service, highly successful loyalty program, and...Read More

Chanticleer Holdings Set to Launch Blockchain Loyalty Program This Year

  • January 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials for Chanticleer Holdings, which owns, operates, and franchises fast casual and full-service restaurant brands−including American Burger Company, BGR – Burgers Grilled Right, Little Big Burger, Just Fresh and Hooters&minus...Read More

Macy’s Still Has Work to Do to Restore Lost Brand Loyalty

  • January 09 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite Macy’s holiday season numbers for November/December, it appears the venerable retailer has much to do to restore its once iconic legacy and widespread brand loyalty. Last week Macy’s announced that its comparable sales on an...Read More

Old Fashioned Face-to-Face Communication Keys Customer Engagement Experience at Iron Tribe Fitness

  • January 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In a highly competitive and ever-changing fitness industry, Iron Tribe Fitness officials work very hard at continuous personalized communication that triggers a differentiated customer engagement experience. Loyalty360 talked to Iron Tribe...Read More

How Company Influencers Can Impact Brand Loyalty

  • January 08 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Company influencers can impact brand advocacy and brand loyalty in a major way. Some loyalty marketers, though, might not be well versed in the potential positive ramifications of company influencers. Loyalty360 talked to Nick Alexander...Read More

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