When is Customer Feedback a Really Bad Idea?

  • August 21 2018
  • Resource: Loyalty Today
  • Phil Durand

The other day I found myself in the slightly annoying position of being unable to procrastinate any further. I had to – finally – admit defeat and just well get on with a domestic DIY project that I’d been in varying stages of...Read More

Boxed Chips Away at Bricks-and-Mortar Bulk Grocery World

  • June 04 2018
  • Loyalty Management: Articles
  • Mark Johnson

In the imaginative minds of a 6-year-old, an empty cardboard box is the greatest toy ever invented.   One second, it’s an airplane. Four seconds later, it’s a fort. Then it’s put on top of a wagon and becomes a go-kart...Read More

The New Tenets of Customer Loyalty

  • August 21 2018
  • Resource: Loyalty Today
  • Kate Hogenson

Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was.However, cultivating customer loyalty is actually more important than ever. Competition within all consumer...Read More

5 Self-evident Data-driven Marketing Truths

  • June 04 2018
  • Loyalty Management: Articles
  • Don Graumann

I have been in the data-driven/relevancy-driven marketing business for 25 years.  I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time.  I’ve seen a...Read More

4 Tips to Systematically Improve Your User Experience Design

  • August 20 2018
  • Resource: Loyalty Today
  • Anthony Abdulla

Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.A recent Frost & Sullivan global study of senior executives found...Read More

Powering Lifetime Connections, Stage III – Adjusting Communications Along the Journey

  • June 04 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In part two of this series, I discussed the second stage of powering lifetime connections which is creating a plan for ongoing dialog. More often than not, brands either send one to two communications to welcome customers to their loyalty program,...Read More

9 Tips for Personalizing Emails Wisely

  • August 17 2018
  • Resource: Loyalty Today
  • Cindy Hamilton

There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates...Read More

Carnival Gets Scrappy, Sets Sail for Creating Greater Loyalty

  • June 04 2018
  • Loyalty Management: Articles
  • Mark Johnson

Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More

I Can’t Get No…Satisfaction and Loyalty

  • August 16 2018
  • Resource: Loyalty Today
  • Terry Mickail

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a constellation of concepts, the Customer...Read More

Drive Brand Loyalty Through Data-driven Email Creative

  • May 01 2018
  • Loyalty Management: Articles
  • Lauren Gentile

Access to data is becoming more prevelant, and as a result the creative experience is evolving. Marketers are moving away from subjective instinct to scientific insights that inform every stage of the creative process from planning to execution. A...Read More

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