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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.Once primarily a broadcast medium, video now leverages the immense amount of data available to deliver...Read More
In the subscription world securing customer renewals is our bread and butter. 80% of customer lifetime value comes through renewals. We always hope that renewals will happen as a matter of course, but sometimes they need a little gentle...Read More
Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup...Read More
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you...Read More
Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful...Read More
Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia.
Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand.
“Australia is a very mature...Read More
Customer loyalty rewards programs are a necessity for today’s payment providers. They have proven to drive more usage and spend, and anyone who doesn’t offer one is at a clear competitive disadvantage. Meanwhile, we have seen...Read More
Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More
As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding...Read More
With more than 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play store, competing for mindshare can be a nightmare for publishers hoping to monetize their apps.
On top of that, Verto Analytics’ data...Read More