How To Nail Your Video Content Strategy

  • December 19 2017
  • Resource: Loyalty Today
  • Julia Graham

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.Once primarily a broadcast medium, video now leverages the immense amount of data available to deliver...Read More

A 3-step Guide to Making Renewals Happen

  • November 01 2017
  • Loyalty Management: Articles
  • Tim Conder

In the subscription world securing customer renewals is our bread and butter. 80% of customer lifetime value comes through renewals. We always hope that renewals will happen as a matter of course, but sometimes they need a little gentle...Read More

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

  • December 18 2017
  • Resource: Loyalty Today
  • Adam Craig

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps that let you schedule your dry cleaning for pickup...Read More

Square Peg, Round Hole: Why B2B CRM is Failing B2C Marketers

  • November 01 2017
  • Loyalty Management: Articles
  • The Clutch Team

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you...Read More

Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

  • December 15 2017
  • Resource: Loyalty Today
  • The CrowdTwist Team

Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful...Read More

Competition Among Loyalty Programs Fierce in Australia

  • November 01 2017
  • Loyalty Management: Articles
  • Jim Tierney

Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia. Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand. “Australia is a very mature...Read More

How Loyalty Programs Could Revolutionize Commerce in India

  • December 15 2017
  • Resource: Loyalty Today
  • David Johnson, Senior Vice President, Emerging Commerce Products

Customer loyalty rewards programs are a necessity for today’s payment providers. They have proven to drive more usage and spend, and anyone who doesn’t offer one is at a clear competitive disadvantage. Meanwhile, we have seen...Read More

Giving Customers More of What They Want Builds Elevated Brand Loyalty at Church’s Chicken

  • November 01 2017
  • Loyalty Management: Articles
  • Jim Tierney

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More

How to Choose the Right Loyalty Technology Solution Vendor

  • December 14 2017
  • Resource: Loyalty Today
  • The CrowdTwist Team

As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding...Read More

Calculating the Value of Your Loyal App User

  • November 01 2017
  • Loyalty Management: Articles
  • Hannu Verkasalo

With more than 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play store, competing for mindshare can be a nightmare for publishers hoping to monetize their apps.   On top of that, Verto Analytics’ data...Read More

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