Considering PXUX 2018? Here Are 12 Things You NEED To Know

  • June 27 2018
  • Resource: Loyalty Today
  • Michelle Tempesta

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!Luckily, PXUX isn’t just any conference: It’s packed with...Read More

What's Old Is New Again: Bringing Personalization Back to the Customer Service Experience

  • March 01 2018
  • Loyalty Management: Articles
  • Sarah Patterson

Personalization and customization are making a comeback. While building an experience (or product, or service) around a customer’s specific needs and preferences are not net new concepts, they seem novel to us now. Why? Businesses&rsquo...Read More

7 Steps To Building A World-Class Luxury Loyalty Program

  • June 26 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many...Read More

Everyday Value Drives Growth and Popularity of U.S. Coalition Loyalty Program Fuel Rewards

  • March 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the  Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More

Best (Brand) Friends: How Active Participation is Changing the Face of Loyalty

  • June 26 2018
  • Resource: Loyalty Today
  • Donnie Fairbanks, Senior Director of Strategic Services

With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers' evolving demands for value, personalization, and active participation. This shift is something I...Read More

Dunkin' Donuts' Plans Call for Greater Convenience to Elevate the Customer Experience

  • March 01 2018
  • Loyalty Management: Articles
  • Jim Tierney

Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More

The CMO’s Guide to Customer Loyalty

  • June 25 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

As the technological landscape evolves, so does the role of Chief Marketing Officer. CMOs are tasked with the colossal mission of inspiring and guiding the overall brand vision and marketing activities that drive new business and repeat sales...Read More

Unlocking Actionable Insights through Customer Data

  • March 01 2018
  • Loyalty Management: Articles
  • Jeff Sopko

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program.  Yet there’s another element that’s just as critical: the...Read More

4 Reward Program Dilemmas Solved

  • June 25 2018
  • Resource: Loyalty Today
  • Sarah Hopkins | Guest Engagement, Reward Programs

Roger Dow, creator of the Marriot Rewards Program, once said, “The first two years, I had peers trying to kill this idea a hundred times over.”  Fortunately, Dow knew the key to tackling the program push-back is knowing how and...Read More

Authority Redefined in Search of Personal Responsibility

  • March 01 2018
  • Loyalty Management: Articles
  • Lior Arussy

A recent cover story by the Economist, titled “Doctor You,” paints a vivid picture of the future of healthcare. In that future, patients will be using digital tools to self-diagnose their conditions and may be using physicians more as...Read More

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